Australia's SEO Community

SEO
Collective
Australia

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Australia's largest independent SEO community. We believe great knowledge should be free and accessible to everyone.

Our vision is to create a conducive environment where everyone, from business owners to SEO professionals, can learn and grow. We encourage thought-provoking discussions, shared learning, and a collaborative approach to navigating the challenges of digital and web marketing.

Every month we volunteer our time to bring together people from all spectrums of search and paid media practioners from agency, in-house, and independent consultants for keynote talks, honest discussions about algorithmic influences, core updates, search and paid news, and genuine networking. No sales pitches. No gatekeeping. Just good events and people.

About us
Find your chapter

Three cities. One collective.

Melbourne
Melbourne

Monthly events at EasyGo Gaming, Sportsbet, and Forum Workspace Cremorne.

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Sydney
Sydney

Monthly events at Finder, Level 10, 99 York Street.

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Brisbane
Brisbane

Monthly events at Firstmac and Loans.com.au, Riverside Centre.

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Topics

What we cover

Algorithm Updates and SERP Volatility
Technical SEO and Site Performance
AI, Machine Learning and Search
Content Strategy and Digital PR
Monitoring, Reporting and Analytics
Client Management and SEO Frameworks

Our organisers and speakers

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Sally Mills
Sally Mills
Brisbane
Senior SEO Consultant and Brisbane SEO Community Builder
Regan McGregor
Regan McGregor
Sydney
SEO Lead
Aaron Taylor
Aaron Taylor
Sydney
SEO Manager
Paula Glynn
Paula Glynn
Melbourne
Director Of Search Marketing & Digital Strategy
Peter Macinkovic
Peter Macinkovic
Melbourne
SEO Lead
Nik Ranger
Nik Ranger
Melbourne
Founder

What our members say

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Inspiration, connection and energy. The main takeaways that I get when I attend an SEO Collective. In an industry that has a lot of competition, gatekeeping and can make you feel lonely, these spaces remind me that we are a community that looks after each other and are a warm hug. Personally, I WFH 100% I look forward every 1st Tuesday of the month to hang out with amazingly talented and awesome people. It is truly energizing.

Gaston Riera
Technical SEO Manager, Sportsbet

Attending SEO collective has provided me with great insight on latest SEO trends. It has also allowed my to meet talented local SEO specialist and engage their services for my business.

Nav Dharan
Head Of Operations, Loans Hub

The meet-ups are a great chance to connect with other SEOs, swap insights on the latest trends and see what strategies people are testing. Whether it's a deep dive into algorithm updates or just nerding out over technical SEO, there's always something interesting to learn. Plus, it's a solid way to grow my network with like-minded folks in the industry

Matt Corke
Head of Publishing Ventures, Finder

From the blog

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Headless SEO, SearchGPT & Merchant Center Changes – Melbourne SEO Meetup Recap for August 2024
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Headless SEO, SearchGPT & Merchant Center Changes – Melbourne SEO Meetup Recap for August 2024
20 Aug 2024