Australia's SEO Community

SEO
Collective
Australia

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Australia's largest independent SEO community. We believe great knowledge should be free and accessible to everyone.

Our vision is to create a conducive environment where everyone, from business owners to SEO professionals, can learn and grow. We encourage thought-provoking discussions, shared learning, and a collaborative approach to navigating the challenges of digital and web marketing.

Every month we volunteer our time to bring together people from all spectrums of search and paid media practioners from agency, in-house, and independent consultants for keynote talks, honest discussions about algorithmic influences, core updates, search and paid news, and genuine networking. No sales pitches. No gatekeeping. Just good events and people.

About us
Find your chapter

Three cities. One collective.

Melbourne
Melbourne

Monthly events at EasyGo Gaming, Sportsbet, and Forum Workspace Cremorne.

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Sydney
Sydney

Monthly events at Finder, Level 10, 99 York Street.

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Brisbane
Brisbane

Monthly events at Firstmac and Loans.com.au, Riverside Centre.

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Topics

What we cover

Algorithm Updates and SERP Volatility
Technical SEO and Site Performance
AI, Machine Learning and Search
Content Strategy and Digital PR
Monitoring, Reporting and Analytics
Client Management and SEO Frameworks

Our organisers and speakers

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Sally Mills
Sally Mills
Brisbane
Senior SEO Consultant and Brisbane SEO Community Builder
Regan McGregor
Regan McGregor
Sydney
SEO Lead
Aaron Taylor
Aaron Taylor
Sydney
SEO Manager
Paula Glynn
Paula Glynn
Melbourne
Director Of Search Marketing & Digital Strategy
Peter Macinkovic
Peter Macinkovic
Melbourne
SEO Lead
Nik Ranger
Nik Ranger
Melbourne
Founder

What our members say

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The meet-ups are a great chance to connect with other SEOs, swap insights on the latest trends and see what strategies people are testing. Whether it's a deep dive into algorithm updates or just nerding out over technical SEO, there's always something interesting to learn. Plus, it's a solid way to grow my network with like-minded folks in the industry

Matt Corke
Head of Publishing Ventures, Finder

SEO Collective has been great - great to network and meet others in the industry (not really any other events in Sydney where you can outside of annual conferences), catch up regularly and discuss what's been happening. I've made plenty of friends and connections through it, gotten some work opportunities through it, had the chance to speak at it - definitely great to branch out from the agency / group you already know and meet others within SEO, develop your skills and more.

Edward Bate
SEO Consultant, Edward Bate Consulting Pty Ltd

I joined the SEO Collective about 2 years ago wanting to change careers from behind the scenes in TV to SEO Marketing. The SEO Meetup was a great place for me to put myself out there, meet others in the industry and learn more about my desired specialty. Reagan became a friend and mentor and introduced me to even more people. Even though I now have the position I wanted, I still attend the meetup as often as possible to learn more, stay up to date on the news, and keep in touch with friends in the field. I highly recommend the SEO Collective and am so thankful for the work that Dejan and Regan put into making it all come together each month.

Crystal Egan
SEO Specialist , DNM Digital

From the blog

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Headless SEO, SearchGPT & Merchant Center Changes – Melbourne SEO Meetup Recap for August 2024
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Headless SEO, SearchGPT & Merchant Center Changes – Melbourne SEO Meetup Recap for August 2024
20 Aug 2024